A small sampling of Lauren's big professional accomplishments.
Johnson & Johnson : Content & marketing partnerships
- Leveraged owned and earned content to enable employee advocacy through social sharing
- Created media & entertainment partnerships that generate new audiences and media messages that meet the needs of Johnson & Johnson core values
- Produced employee videos that create compelling and inspirational messages to increase employee advocacy and engagement
Dance ON youtube network : Content Marketing & publicity
- Directed strategic marketing, public relations and social media outreach on behalf of Madonna's YouTube network.
- Generated more than 300 million press impressions for the company in less than five months.
- Increased network's relevance within the Hollywood and Music community.
hEARST MAGAZINES : ENTERTAINMENT & CONSUMER MARKETING
- Developed integrated campaigns to increase subscriptions and newsstand sales.
- Worked with TV networks, movie studios, record labels and celebrity management teams to create buzz surrounding magazine releases.
TV GUIDE : ENTERTAINMENT & CONSUMER MARKETING
- Defined and led all brand identity & promotional concepts to build awareness for TV Guide.
- Drove all marketing and online campaigns utilizing all TV Guide platforms, including TV Guide channel and magazine.