A small sampling of Lauren's big professional accomplishments.

Johnson & Johnson : Content & marketing partnerships

  • Leveraged owned and earned content to enable employee advocacy through social sharing
  • Created media & entertainment partnerships that generate new audiences and media messages that meet the needs of Johnson & Johnson core values
  • Produced employee videos that create compelling and inspirational messages to increase employee advocacy and engagement

 

Dance ON youtube network : Content Marketing & publicity

  • Directed strategic marketing, public relations and social media outreach on behalf of Madonna's YouTube network.
  • Generated more than 300 million press impressions for the company in less than five months.
  • Increased network's relevance within the Hollywood and Music community.

 

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hEARST MAGAZINES : ENTERTAINMENT & CONSUMER MARKETING

  • Developed integrated campaigns to increase subscriptions and newsstand sales.
  • Worked with TV networks, movie studios, record labels and celebrity management teams to create buzz surrounding magazine releases.

 

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TV GUIDE : ENTERTAINMENT & CONSUMER MARKETING

  • Defined and led all brand identity & promotional concepts to build awareness for TV Guide.
  • Drove all marketing and online campaigns utilizing all TV Guide platforms, including TV Guide channel and magazine.